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4 Simple Ways to Optimise Your New Twitter Profile

Twitter’s new profile pages are bigger and bolder than before, presenting a great opportunity for you to stamp your personality on your page and stand out from the crowd.

As you get to grips with the new design, it’s a chance to refresh the way you present yourself on this platform. Are¬†you making the most of your Twitter profile’s potential to boost your credibility and attract an influential following? Here are some simple steps you can take to boost your profile’s effectiveness…
4 Ways to Optimise Your New Twitter Profile:

The Headshot: Use a close-up headshot as your profile picture. People want […]

How to use positive Twitter feedback

Do you know how to embed a tweet into your website when someone gives you a glowing endorsement on Twitter and you want to show it off? Here’s how:

See the 3 little dots and the word “More” that appears under every tweet? Click them to find 3 options: Share via email, embed tweet and report tweet. Click on “Embed Tweet” and steal that nifty bit of code. Simply cut and paste the code into your site, like so…

@WondersiteUK we love your way with words. You rock!— LittleNotes (@LittleNotesUK) March 28, 2014

Et voila… your totally authentic Twitter testimonial for […]

The R.E.M.E.D.Y. for negative social media comments

Social media is risky. You are out of the safety of traditional marketing trenches and striding across no man’s land. Just as much as you can enjoy positive engagement with your customers, and bask in glorious feedback from your brand ambassadors, you can also receive constructive criticism and negative or angry comments. So how do you navigate the minefield when things turn a little bit nasty?

Here is my R.E.M.E.D.Y for responding to negative comments on social media:

Respond: Never ignore a negative comment. You need to get in there and start engaging as soon as possible. A negative commenter who […]

The cure for SMG: ‘Social Media Guilt’

I was at Horsham Microbiz on Saturday, exhibiting with the #SussexHour team. I am a regular host of #SussexHour, a local business networking chat on Twitter, which takes place every Thursday evening from 8.30pm. We had a ball! It was a great event, with a buzzing atmosphere.

I met lots of lovely local business people, mostly freelance and small businesses, and my opening question was “Do you tweet?”.

In many cases, this is what happened next: Furtive glances, an apologetic smile, and then:

Guilty answer A: “No. But I know I should.”

Guilty answer B: “Yes. But not enough.”

Social media is making small […]

The Who, What, When, Where & How of Social Media in 2013

Want to know what social media channels people have been using in 2013 (in their droves) and how they are using them? Check out this stat-filled infographic produced by Digital Insights.

Amazing stuff…. did you know, for instance, that “Social media generates almost double the marketing leads of trade shows, telemarketing, direct mail or PPC? If you needed yet more evidence as to why your business needs a pretty taut digital marketing strategy, this infographic presents an watertight case.

by Digital Insights