How to use Wordle to refine your brand message
You might think copywriting is airy fairy stuff… not much skill to swallowing a thesaurus and churning out clever words. Anyone can do it.
But brand copywriting really is an art. (I know, I would say that!).
Let me walk you through my process when I sit down to immerse myself in a new client’s business and define what makes their brand special.
First I start with words… single words that reflect the values and strengths of their brand.
Then, I think about very short copy. In a nutshell, isolated sentences that clearly define what they do.
Moving on, I create an audience focused […]
