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Content marketing

4 Simple Ways to Optimise Your New Twitter Profile

Twitter’s new profile pages are bigger and bolder than before, presenting a great opportunity for you to stamp your personality on your page and stand out from the crowd.

As you get to grips with the new design, it’s a chance to refresh the way you present yourself on this platform. Are you making the most of your Twitter profile’s potential to boost your credibility and attract an influential following? Here are some simple steps you can take to boost your profile’s effectiveness…
4 Ways to Optimise Your New Twitter Profile:

The Headshot: Use a close-up headshot as your profile picture. People want […]

By |April 22nd, 2014|Twitter for business|0 Comments|
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How to use Wordle to refine your brand message

You might think copywriting is airy fairy stuff… not much skill to swallowing a thesaurus and churning out clever words. Anyone can do it.

But brand copywriting really is an art. (I know, I would say that!).

Let me walk you through my process when I sit down to immerse myself in a new client’s business and define what makes their brand special.

First I start with words… single words that reflect the values and strengths of their brand.

Then, I think about very short copy. In a nutshell, isolated sentences that clearly define what they do.

Moving on, I create an audience focused […]

By |April 7th, 2014|Brand voice|0 Comments|
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How to use positive Twitter feedback

Do you know how to embed a tweet into your website when someone gives you a glowing endorsement on Twitter and you want to show it off? Here’s how:

See the 3 little dots and the word “More” that appears under every tweet? Click them to find 3 options: Share via email, embed tweet and report tweet. Click on “Embed Tweet” and steal that nifty bit of code. Simply cut and paste the code into your site, like so…

@WondersiteUK we love your way with words. You rock!— LittleNotes (@LittleNotesUK) March 28, 2014

Et voila… your totally authentic Twitter testimonial for […]

By |March 31st, 2014|Social media marketing|0 Comments|
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Give your brand voice a pair of lungs!

Broadcasting is out, conversing is in. You have so many channels at your disposal to start a dialogue with your audience, it would be a damn shame to squander them by using a voice that fails to resonate with them, or bores the pants off them in 3 seconds flat.

Creating a consistent ‘brand voice’ across all online and offline channels of communication is the foundation for all your marketing efforts. Your voice needs to speak to your audience, make them feel as if they identify with you and (on social channels) move them to ‘like’ what you’re saying, chat […]

By |March 31st, 2014|Brand voice|0 Comments|
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The R.E.M.E.D.Y. for negative social media comments

Social media is risky. You are out of the safety of traditional marketing trenches and striding across no man’s land. Just as much as you can enjoy positive engagement with your customers, and bask in glorious feedback from your brand ambassadors, you can also receive constructive criticism and negative or angry comments. So how do you navigate the minefield when things turn a little bit nasty?

Here is my R.E.M.E.D.Y for responding to negative comments on social media:

Respond: Never ignore a negative comment. You need to get in there and start engaging as soon as possible. A negative commenter who […]

By |March 24th, 2014|Social media marketing|0 Comments|
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Is Your Business Blog Firing Blanks?

You’ve fired off round after round of blog posts, but you’re not hitting the target! You have something useful to say, value to offer, and lots of authority in your niche, but your blog is not attracting a following, or social shares. 

The reason is: You are boring.

You have forgotten to add one vital ingredient: ‘YOU”. A bit of personality goes a long way in business blogging. A unique perspective, searing honesty, heartfelt empathy, a distinctive way of articulating a problem and its solution, humorous analogies: these are what give you standout.

You need to dig deep. On top of your […]

By |March 17th, 2014|Business blogging|0 Comments|
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The cure for SMG: ‘Social Media Guilt’

I was at Horsham Microbiz on Saturday, exhibiting with the #SussexHour team. I am a regular host of #SussexHour, a local business networking chat on Twitter, which takes place every Thursday evening from 8.30pm. We had a ball! It was a great event, with a buzzing atmosphere.

I met lots of lovely local business people, mostly freelance and small businesses, and my opening question was “Do you tweet?”.

In many cases, this is what happened next: Furtive glances, an apologetic smile, and then:

Guilty answer A: “No. But I know I should.”

Guilty answer B: “Yes. But not enough.”

Social media is making small […]

By |March 10th, 2014|Social media marketing|0 Comments|
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Why You Need Cornerstone Content

Content creation is a bit pointless unless it’s part of a content marketing strategy. After all, your aim is to build business and get sales, not just be admired for the fabulous stuff you write. Right?

One type of content that shouldn’t be missed from your content strategy is cornerstone content. Here’s why producing great cornerstone content is so important…

These are the foundations you must lay for your content marketing strategy to have architectural integrity.
Consider The Three Little Pigs: if you want a content strategy that’s made of straw and can be huffed and puffed down by your wolven […]

By |February 28th, 2014|Content marketing|0 Comments|
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The Who, What, When, Where & How of Social Media in 2013

Want to know what social media channels people have been using in 2013 (in their droves) and how they are using them? Check out this stat-filled infographic produced by Digital Insights.

Amazing stuff…. did you know, for instance, that “Social media generates almost double the marketing leads of trade shows, telemarketing, direct mail or PPC? If you needed yet more evidence as to why your business needs a pretty taut digital marketing strategy, this infographic presents an watertight case.

by Digital Insights

By |December 31st, 2013|Social media marketing|0 Comments|
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