How to write a *brilliant sales page (*brilliant because it sells stuff)
A brilliant sales page is not brilliant because it’s written with breathtaking style and panache… it’s brilliant because it works! It sells stuff ‘like hot cakes’! Its success is dependent on how it communicates with your audience and how it understands what they need and will respond to best.
The style, tone and persuasive powers of your sales page must be completely in tune with the audience whose attention it seeks to grab.
Successful sales pages can look and feel very different. But here are some common components:
Headlines that make you sit-up: The headline is the most important bit of any sales page. […]