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March 1, 2014

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    How to write a *brilliant sales page (*brilliant because it sells stuff)

How to write a *brilliant sales page (*brilliant because it sells stuff)

By |March 1st, 2014|

A brilliant sales page is not brilliant because it’s written with breathtaking style and panache… it’s brilliant because it works! It sells stuff ‘like hot cakes’! Its success is dependent on how it communicates with your audience and how it understands what they need and will respond to best.

The style, tone and persuasive powers of your sales page must be completely in tune with the audience whose attention it seeks to grab.

Successful sales pages can look and feel very different. But here are some common components:

Headlines that make you sit-up: The headline is the most important bit of any sales page. […]

February 28, 2014

Why You Need Cornerstone Content

By |February 28th, 2014|

Content creation is a bit pointless unless it’s part of a content marketing strategy. After all, your aim is to build business and get sales, not just be admired for the fabulous stuff you write. Right?

One type of content that shouldn’t be missed from your content strategy is cornerstone content. Here’s why producing great cornerstone content is so important…

These are the foundations you must lay for your content marketing strategy to have architectural integrity.
Consider The Three Little Pigs: if you want a content strategy that’s made of straw and can be huffed and puffed down by your wolven […]

3 Steps to Amazing Website Content

By |February 16th, 2014|

You think you have quality content on your website? Well think again if your content is:

Quality content will achieve an uplift in search engine rankings, it will spark online conversations and it will help you meet business goals. If it’s wafting around without making an iota of impact — no matter how original and well-written it is — it’s a waste of space. So here’s what you can do better:

Joie de Vivre: Does your content have a spark, a liveliness, a personality? Or is it as dry as Ryvita? Being funny, sarcastic or opinionated doesn’t mean you’re unprofessional. Quite […]

January 31, 2014

How to Get Your Content Noticed by Google

By |January 31st, 2014|

How can you get your content noticed by Google and other search engines — and read by loads of people? How can you stop it from dying in the water the minute you publish it?

The first step is to forget SEO for a moment and focus on creating brilliant content that’s really valuable to the reader.

While many SEO practitioners will blind you with science, writing for people (and not search engine spiders) is absolutely crucial. Entertaining, useful, provocative, funny, opinionated content feels like a ‘free gift’.

It’s what attracts links and compels readers to share (which search engines totally love!). […]

December 31, 2013

The Who, What, When, Where & How of Social Media in 2013

By |December 31st, 2013|

Want to know what social media channels people have been using in 2013 (in their droves) and how they are using them? Check out this stat-filled infographic produced by Digital Insights.

Amazing stuff…. did you know, for instance, that “Social media generates almost double the marketing leads of trade shows, telemarketing, direct mail or PPC? If you needed yet more evidence as to why your business needs a pretty taut digital marketing strategy, this infographic presents an watertight case.

by Digital Insights